Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History-9781035032488

Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History

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In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control. With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides.

Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

 

Author(s): Mezrich, Ben, 
Binding: Paperback,
Date of Publication: 13/06/2024,
Pagination: 352 pages,
Series: N/A,
Imprint: Macmillan Business,
Published By: PAN MACMILLAN ,
Book Classification: Biography & True Stories,
ISBN13\EAN\SKU: 9781035032488